Adaptive Uniforms Collaboration: PNW Reign's Partnership with Adidas

Innovative Uniform Collaboration: PNW Reign's Adidas Partnership

Jenn Waggoner smiles as she models her new Adidas uniform - April 20, 2024 - Adidas USA Headquarters (c) Adidas

PNW Reign, a renowned women's wheelchair basketball team, has been making waves in the adaptive sports community since its inception in 2024. The team, a product of a collaboration between Seattle Adaptive Sports and Adaptive Sports Northwest, has seen remarkable growth, expanding from 8 athletes to 18 and venturing beyond the west coast to compete in regular season tournaments. A key highlight in PNW Reign's journey is their groundbreaking partnership with a global sportswear brand to develop adaptive uniforms specifically crafted for seated athletes. This collaboration with Adidas has not only elevated the team's performance but also shed light on the importance of inclusive and functional sportswear for athletes with unique needs. In a significant move towards advancing adaptive sports, PNW Reign was selected to participate in a research study conducted by Adidas focusing on various aspects of a uniform that cater to the requirements of athletes in wheelchairs, further solidifying their role as pioneers in the field. Beyond their on-court success, PNW Reign is dedicated to increasing visibility for the team and the sport as a whole. Through active engagement on social media platforms, the team interacts with fans, shares updates, and provides insights into the world of wheelchair basketball. Their website serves as a hub for information, featuring player biographies, details about the sport, team sponsors, a platform for donations and sponsorships, as well as exclusive merchandise for supporters.

Additionally, PNW Reign collaborates with nonprofit organizations to amplify their impact, connect with a wider audience, and raise awareness about the team and the sport of wheelchair basketball.

Through their innovative uniform collaboration and commitment to advocacy and community engagement, PNW Reign continues to inspire both athletes and fans, driving positive change in the realm of adaptive sports.